BE A FOUNDING JOY RIOTER

On World Mental Health Day October 10, 2025 

fragrance is on a mission

JOIN THE MOVEMENT!

Preorder opens Oct 10, 2025
Be one of our first 1000 founding JOY RIOTers!

988

PRE-ORDER SPOTS LEFT

WE ARE JOY RIOT!

We believe 
FEELING GOOD MATTERS.

But anxiety & depression are kicking Gen Z’s ass 
in record numbers. So we're doing something creative about it.

Fragrance meets mental health. 
Brain science meets emotion. 
Expression meets a microphone.

#FEELYOURFEELINGS

HOW THE FOUNDING PRESALE WORKS

STEP ONE:

Preorder Candy Ass now to secure your spot as a founding JOY RIOTER

Note 1: Only 1000 spots available!

Note 2: Your preorder is literally bringing JOY RIOT! to market AND getting the attention of investors who want to see us create traction (aka revenue & community) before they invest. ALL preorder revenue goes into producing our first run of Candy Ass for YOU!

 

STEP TWO:

Your “Golden Ticket Sticker” is mailed to you mid-November

Note 1 : JOY RIOT!'s Golden Ticket Sticker is a limited edition, physical, lenticular flip motion sticker (oo! ah!) you'll receive in the mail that represents A TON of mega special presale benefits. See THE GOLDEN TICKET STICKER section further down the page!
 

Note 2: Why this direction? Because we needed a really creative way to go to market pre-revenue & you deserve something SO FUN while we get Candy Ass ready for you!

Note 3: Stickers are in production now. Fragrance production begins after we're well on our way with preorders! 

STEP THREE:

1. Get your Golden Ticket Sticker in the mail

2. Record a quick video of yourself on TikTok or IG with your Golden Ticket Sticker & tell us what "feel your feelings" means to YOU

3. Post & tag us at @wearejoyriot #joyriot #candyass #feelyourfeelings

Note: You do not have to record a video to be one of our first 1000 JOY RIOTers! But if you DO participate, you'll get entered into our drawing for ONE winner (& your guest of choice!) to win a paid trip to Los Angeles for dinner with the JOY RIOT! founding team in 2026!

STEP FOUR:

1. Get your fragrance(s) in the mail mid-December

2. Record a quick reaction video of yourself on TikTok or IG smelling Candy Ass for the very first time!

3. Post & tag us at @wearejoyriot #joyriot #candyass #feelyourfeelings 

Note 1: You do not have to record a video to be one of our first 1000 JOY RIOTers! But if you DO participate, you'll get entered into our drawing for ONE winner (& your guest of choice!) to win a paid VIP trip to Los Angeles for our first in-person launch party in 2026!

Note 2: We’ll communicate via email + share further bridge perks if there are any production delays.

CANDY ASS IS AN ENTIRE MOOD

These fragrances smell like heaven hopped up on sugar AND they’re designed to help shift your mood!

The Discovery Set

Get the ENTIRE MINI COLLECTION of 8 

before their full-size Feb ‘26 & June ‘26 release!

– $34 –

8 x 0.5ml Rollerballs
Gourmand Fragrance Oil 
High Concentration Parfum

CANDY ASS

The peppermint chocolate

of your dreams

– $36 –

9.5ml Rollerball
Gourmand Fragrance Oil
High Concentration Parfum

RED HOT CANDY ASS

Cinnamon spice

that's done playing nice

– $36 –

9.5ml Rollerball
Gourmand Fragrance Oil
High Concentration Parfum

Crème De La Candy Ass

Caramelized brown sugar

with a twinkle in its eye

– $36 –

9.5ml Rollerball
Gourmand Fragrance Oil
High Concentration Parfum

THIS IS A MOCKUP OF YOUR GOLDEN TICKET STICKER!

THE GOLDEN TICKET STICKER

FOUNDING JOY RIOTERS GET MORE!

Your preorder makes you a MASSIVELY IMPORTANT part of the JOY RIOT! origin story. 
So here's what being 1 of our first 1000 JOY RIOTers gets you:

Priority Candy Access → Get your order of Candy Ass delivered FIRST before it's available to the public! 

Special Early Bird Pricing → Get a special pre-sale launch discount on your ENTIRE Candy Ass order!

Limited Edition Drops  → Get FIRST access to ALL our future limited edition Candy Ass drops!

The JOY! Fund → Be FIRST in line to apply for our therapy scholarships to help you pay for 1:1 therapy! 

The JOY! Club → Get 50% off The JOY! Club monthly membership for LIFE!

Limited Edition Flip Motion Sticker → Make a statement without saying a word - FEEL YOUR FEELINGS!

PRE-ORDER NOW!

Q&A

Fill 1

What’s the Golden Ticket Sticker?

JOY RIOT!'s Golden Ticket Sticker is a limited edition, physical, lenticular flip motion sticker you'll receive in the mail mid-November. We want to do something fun AF to kick off our brand launch, so this "golden ticket" represents MUCH MORE than meets the eye. See FOUNDING JOY RIOTERS GET MORE! above!

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Why am I getting the Golden Ticket Sticker first instead of just getting my perfume right away?

The Really Real Heartfelt Answer: We REALLY give a crap about creating experiences for you that are drenched in SHEER FREAKIN DELIGHT. So why not celebrate YOU, our very first JOY RIOTers, with EVEN MORE than our fabulous feel-good fragrances? YOU are who will make this brand & the mental health mission that drives it come to life. We want to THANK YOU for betting on us & we want you to feel the JOY of this movement we're creating together straight out the gate. That means we want the very first thing you ever receive from us, your Golden Ticket Sticker, to be cool as hell all by itself & ALSO represent something WAY BIGGER than meets the eye. Kinda like a beauty brand championing the mental health of an entire generation, you know?

The Really Real Startup Answer: We're a brand new startup & are working on raising capital with investors who want to see traction (AKA revenue & hella pumped customers) before they bet on us. This means we're living out a "chicken or the egg" scenario in real time - we need capital to launch the brand, but we also need proof of traction to secure capital with investors. EXCITING TIMES, GUYS. So we came up with the creative idea for our Feel Your Feelings launch campaign that requires a much smaller investment up-front (stickers) in exchange for pre-sale fragrance revenue SO THAT we can turn around & invest that revenue into bringing Candy Ass to market & getting its first run into your hot little hands. THEN, once a few of the investors we've been casually stalking see how much we're all kicking ass together out in these internet streets, we anticipate a fully-funded glow up coming to a JOY RIOT! near you.

Fill 1

What is aromachology & why does it make Candy Ass unique?

Think of aromachology as brain science with benefits. It blends neuroscience & psychology to study how scent influences our emotions, moods, & behavior + shows us the psychological & physiological impact of aroma on the brain & nervous system. 

75% of ALL your daily emotions come from scents! YES, REALLY. And when you smell delish scents, you can actually experience a 40% improvement in your mood.

Scent has the power to shift your emotional state because smell is the only sense that shortcuts straight to your amygdala & limbic system - aka the part of your brain that processes & regulates emotions & memory - aka Feelings HQ.

What this means for you: the right scent (aka Candy Ass!) can help lower your stress, lift your mood, & shift your state - ON DEMAND. Love that for you.

Fill 1

How many founding JOY RIOTer spots are there?

Only 1000!

Fill 1

When will I get my order of Candy Ass? 

We're aiming to have product ready to ship by mid-December. 

HERE'S HOW TO HELP US MAKE SURE THIS HAPPENS: Run your mouth to ALL your friends & family in ALL your group chats & on ALL your socials to get them excited to buy NOW & be part of this first 1000 founding JOY RIOTers. The sooner the dollars start raining, the sooner we can work with our manufacturing partners to go into production.

The last 3 months of the year are REALLY busy for manufacturers because every brand & their mama is preparing for the holidays. This means we need as much time (& $$$) front-loaded in this campaign sprint so we can hit our deadlines & get you your fragrances.

If there are any production delays, we'll absolutely communicate that with you via the email you included with your purchase!

Fill 1

How can I help fill these 1000 founding JOY RIOTer spots?

Here's exactly what you can say to your people -

"LOOK AT THIS PERFUME! IT'S GOT A FUNNY NAME! HAHA! BUY IT RIGHT NOW OR ELSE!!!!"

No, but for real, any variation of this - 

"Hey, check out this new beauty brand. They sell perfume called Candy Ass that smells like candy & has mental health bennies. I just bought (the Discovery Set / Candy Ass / Red Hot Candy Ass / Creme De La Candy Ass) on presale & am helping them spread the word so we can all get our perfume before Christmas. GO LOOK! 👀"

Fill 1

When can I get 10ml rollerballs of the other 5 fragrances in the Candy Ass collection?

Kiss My Candy Ass & Love Drunk Candy Ass are scheduled to launch Feb 13 & Feb 14 (Galentine's & Valentine's Day) 2026.

Melt Your Candy Ass, Carnival Candy Ass, & Shake Your Candy Ass are scheduled to launch June 2026.

For now, you can get all 8 fragrances in the Discovery Set ONLY!

Fill 1

What if I change my mind & want a refund before my pre-sale order is shipped?

First of all, it's ALWAYS ok to change your mind. Email us at hey@wearejoyriot.com with "Pre-sale Refund" in the subject line before December 1, 2025 & we'll make sure your dolla dolla bills make their way back to you!

Fill 1

What's The JOY! Club?

WHERE JOY MEETS MENTAL HEALTH IN COMMUNITY


We’re BIG believers that healing, growth, & FUN happen in relationship. So if you’d L-O-V-E to be part of the happiest crew on the internet + up-level YOU, THE JOY! CLUB by JOY RIOT! is the membership community for you!

 

Every JOY RIOTer (aka customer) gets immediate free membership access to behind-the-scenes content + new product sneak peeks.

 

Paid members get face-to-face community video chats with our founder Heather Born & the JOY RIOT! founding team + mental health & personal development experts + A LOT MORE support for your mental & emotional well-being in community. 

Founding JOY RIOTers get 50% off! Stay tuned! 

Fill 1

What's The JOY! Fund?

THERAPY SCHOLARSHIPS FOR JOY RIOTERS

We're committed to walking our talk by DOING something about youth mental health.

The JOY! Fund by JOY RIOT! helps pay for our own customers’ access to 1:1 therapy. That means 1% of our proceeds goes directly into this fund & toward your journey - & your fellow JOY RIOTers!

Think of it as a therapy scholarship. 

We’re setting a NEW standard for how brands show up in the world & are a double bottom line company in order to do just that. Community care & therapeutic care are baked into our business model so you can THRIVE.

We love you BIG TIME. 

WHAT JOY RIOTERS ARE SAYING

BECOME A FOUNDING 
JOY RIOTER!

PRE-ORDER NOW!