WE ARE JOY RIOT!

WE ARE THE HAPPY REBELLION & 
BELIEVE THAT FEELING GOOD MATTERS.

JOY RIOT! is THE fun AF lifestyle beauty brand & our vision is to champion the mental health of an entire generation through JOY.

OUR MESSAGE

FEELING GOOD MATTERS

OUR MISSION

Amplify & Inspire Your JOY

OUR VISION

Champion the Mental Health 
of an Entire Generation Through JOY

OUR VIBE

FUN! Upbeat. Creative. Expressive. Hilarious.
Energetic. Empowering. Brazen. Wildly Kind.

OUR PRODUCTS

Designed to BE good, DO good, 
& make you FEEL good.

Nobody wants bullsh!t in their beauty products. That means we’ve got all the happies
without all the crappies.
Title

Clean     Vegan     Unisex     Cruelty Free   Hypoallergenic      Endocrine Disruptor Free     Gluten Free     Preservative Free

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Paraben Free     Phthalate Free     Alcohol Free     Sulfate Free     Solvent Free     Petrochemical Free

     Propylene Glycol Free     Artificial Colors & Dyes Free

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Essential Oils     Safe Synthetic Fragrance Oils     Consciously Formulated      Recyclable Materials     Sustainably Sourced     Ethically Manufactured     Leaping Bunny Certified     Woman Owned

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Clean

Vegan

Unisex

Cruelty Free

Hypoallergenic

Endocrine Disruptor Free

Gluten Free

Preservative Free

Paraben Free

Phthalate Free

Alcohol Free

Sulfate Free

Solvent Free

Petrochemical Free

Propylene Glycol Free

Artificial Colors & Dyes Free

Essential Oils

Safe Synthetic Fragrance Oils

Consciously Formulated

Recyclable Materials

Sustainably Sourced

Ethically Manufactured

Leaping Bunny Certified

Woman Owned

NOT ANOTHER BEAUTY BRAND

Our focus isn't your beauty - it's your JOY.

JOY RIOT! exists because we give a damn about how you feel. Beauty’s just the creative inroad we’re using to do our part in making sure you’re actually good.

 

Yes, we’re gonna bring you products you’re obsessed with.

 

But for the love, exactly how much of a difference does looking like a snack make if you FEEL like hot trash at the end of the day, YOU KNOW?

 

So if you want to know the heart of the humans behind JOY RIOT!, it’s as complex & simple as this:

 

We’re here to amp your JOY & show up as a force for good in THE world & YOUR world.

 

And – we’re doing it in the most fun & creative ways we possibly can.

AROMACHOLOGY, BABY

75% of ALL your daily emotions come from scents!

YES, REALLY.

And when you smell delish scents, you can actually experience a 40% improvement in your mood.

HERE'S WHY

Aromachology, baby. The effect of scent on your behavior & how it impacts your emotions & moods is an actual science. 

 

It’s been studied since the 1980s & explores our psychological responses & positive feelings created by scents.

HERE’S HOW IT WORKS

Your nose can discern over a trillion different scents. This means it’s the most badass sensory system you’ve got.

Your olfactory bulb – aka the nerve structure that informs your sense of smell – lives right around the corner from your amygdala – aka the part of your brain where your emotions, moods, & memories are processed.

This means that when you smell something, there’s an immediate pathway in your brain to evoke an emotional response or mood change.

HERE’S WHY WE F!CK WITH IT

We really care about solving problems with creative JOY.

 

And since scent is the most immediate, powerful sense we have in transforming & elevating our emotions, WHY NOT HAVE SOME FUN & USE IT FOR GOOD?

 

This is why we launched JOY RIOT! with the Candy Ass fragrance collection as our hero product.

 

Because aromachology = a direct connect between beauty & the scientific study of feeling good.

FEELING GOOD MATTERS

We believe your mental health matters. 
We believe YOU matter.

And since mental health is a MASSIVE point of concern for Gen Z, we’re committed to walking our talk by actively doing something about it.

This is why we create happy statement piece products to amp up your JOY – so you can be gutsy as hell in your self-expression and your mental & emotional wellness.

 

It’s also why The JOY! Fund exists – to help pay for our own customers’ access to 1:1 therapy. 

1% of our proceeds goes directly into this fund & toward our JOY RIOTers journeys. Think of it as a therapy scholarship.
 

JOY RIOT! is setting a NEW standard for how brands show up in the world. 

Community care & therapeutic care are baked into our business model so you can THRIVE.

JOY! JOY! JOY!

So from the deepest & brightest parts 
of our hearts to yours:

We love you.

LET'S START A JOY RIOT!

LET'S START A JOY RIOT!

Get on the list, baby!

Thanks for contacting us. We'll get back to you as soon as possible.

YES. I’m totally down to get emails from JOY RIOT!

LET’S GOOOO!!

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1% of our proceeds helps to fund 1:1 therapy access for you or your fellow JOY RIOTers!

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PRODUCT

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Our Story

The JOY! Fund

Ingredients

Careers

Press

Wholesale Interest

Brand Ambassadors

CUSTOMER

Contact Us

FAQs

Shipping & Delivery

Returns

E-Gift Cards

Yay Now, Pay Later

1% of our proceeds helps to fund 1:1 therapy access for you or your fellow JOY RIOTers!

LET US HEAR YOU!

What do YOU want next from JOY RIOT!? 
THIS IS YOUR CHANCE TO HELP SHAPE THE BRAND.

Share scent or product ideas!

©2026 JOY RIOT! All Rights Reserved.

Terms of Service  |  UGC Terms of Service  |  Privacy Policy  |  Accessibility  |  Do Not Sell My Personal Information

Terms of Service  |  UGC Terms of Service  |  Privacy Policy 
Accessibility  |  Do Not Sell My Personal Information