And since mental health is a MASSIVE point of concern for Gen Z, we’re committed to walking our talk by actively doing something about it.

This is why we create products to amp your JOY – so you can be gutsy as hell in your self-expression and your mental & emotional wellness.

It’s also why The JOY! Fund exists – to help pay for our own customers’ access to 1:1 therapy. 

1% of our proceeds goes directly into this fund & toward our JOY RIOTers journeys. Think of it as a therapy scholarship.
 

JOY RIOT! is setting a NEW standard for how brands show up in the world. 

Community care & therapeutic care are baked into our business model so we can all thrive. Because WE – every single one of us – are JOY RIOT!.